• About me

     

     

    A visionary and results-oriented C-level executive with over 20 years of comprehensive experience in managing complex business and strategic initiatives within the Food & Beverages industry

     

    As a trusted strategic advisor and thought leader, I provide valuable insights to senior management teams, drawing on my expertise in operations, brand development, budget management, policy implementation, data analysis, long-term planning, and resource management. I am dedicated to developing innovative process improvement solutions that enhance operational efficiency and drive key business objectives

     

    With strong leadership skills and fluency in French, English, and Arabic, I excel in building, training, and mentoring high-performing teams. I am committed to fostering lasting relationships with stakeholders at all levels

  • SOME OF THE BRANDS CREATION DURING FLAVORS & MORE AS CEO

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    SOME OF THE FRANCHISE BRANDS DURING AL OTHAIM F&B AS GENERAL MANAGER

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    SOME OF THE FRANCHISE BRANDS DURING MAJD FOOD AS BRAND DIRECTOR

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    • CHIEF EXECUTIVE OFFICER

    Flavors & More

    Hospitality Management– KSA
     

    • GENERAL MANAGER

    Al Othaim F&B – KSA

     

    Beiroutia Restaurant-EGYPT

     

    Bakery & More -IRAQ/ERBIL

     

    • BRAND DIRECTOR

    Majd Food Part of ALHokair Group-KSA

     

    AL Mathaq Investment (Roberto CavalliCafé)-KSA

     

    IHG Intercontinental Hotel (AlSultan Brahim)-DUBAI
     

    KEY RESPONSIBILITIES

     

     

    • Leadership & Operations: Led brand development and operations, reporting directly to the Owner GCEO, managing an annual turnover & net profit margin.
    • Legal Compliance: Ensured completion of legal and regulatory documents while monitoring compliance with relevant laws.
    • Strategic Goals: Defined the company's core values and mission, setting short- and long-term objectives.
    • Community Engagement: Evaluated the brand's relevance tothe local community, measuring its impact and effectiveness.
    • Problem Solving: Identified challenges and opportunities,presenting issues to the board for discussion and resolution.
    • Cost-Effective Programs: Promoted programs delivered cost-effectively while maintaining quality.
    • Financial Management: Oversaw financial activities,including budgeting and auditing processes.
    • Fund Development: Ensured an effective fundraising program, either by serving as chief development officer or supervising a
      qualified individual.
    • Strategic Development: Collaborated with the board to develop and refine overall company strategy.
    • Organizational Structure: Ensured proper organization and staffing, with authority to hire or terminate as necessary.
    • Budget Compliance: Ensured all expenditures remained within the approved annual budget.
    • Project Development: Led project creation and development from inception.
    • Operational Initiatives: Provided thought leadership for launching new operations and implementing transformative initiatives.
    • Design Collaboration: Worked with design firms through a three-stage design process: Concept, Development, and Detailed Design.
    • Construction Coordination: Collaborated with international consultants on construction documents and layouts.
    • Employee Recruitment: Partnered with HR to recruit and hire high-performing employees 
    • Programs Training: Improved safety and sanitation knowledge among staff through targeted training initiatives.
    • Workplace Culture: Fostered a collaborative and enjoyable workplace culture aligned with the organization's values.

     

    KEY RESPONSIBILITIES

    • Performance Management: Implemented a performance management strategy with KPIs and development planning to enhance employee engagement
    • Communication: Maintained transparent communication about organizational updates through meetings and discussions.
    • System Innovation: Designed and implemented systems to achieve departmental goals 
    • Operational Monitoring: Established controls and feedback mechanisms to oversee departmental operations.
    • Team Coordination: Directed a high-performing,cross-functional team of over 2500 members from various nationalities.
    • Communication Facilitation: Served as the main liaison between franchisees and franchisors, ensuring effective communication andcollaboration.
    • Brand Strategy: Oversaw brand concept design tailored to KSA market needs, focusing on an engaging brand message while maintainingconsistency to boost market penetration and awareness.
    • Operational Management: Managed all operational phases from concept design to launch, ensuring seamless execution.
    • Recipe Development: Created and tested recipes and food preparation techniques to up hold high-quality standards while minimizing costs.Implemented portion control and assisted in competitive menu pricing.
    • Financial Oversight: Analyzed key data for budget development and management. Forecasted and monitored annual food and laborcosts, taking proactive steps to meet financial objectives.
    • Brand Growth: Expanded the brand
    • Central Kitchen Implementation: Established a central kitchen strategy, renegotiating supplier contracts for fixed annual pricingbased on projected consumption across all branches.
    • Cost Reduction and Quality Control: Achieved significant cost reductions and waste minimization, enhancing consistency in quality andportion control. Maintained break-even during lockdown, covering all expenseswithout losses.
    • Operational Improvements: Successfully developed comprehensive Operations Manuals to streamline brand processes.
    • Menu Development: Planned menus for all locations,considering customer demographics, dish popularity, seasonal trends, and coststo enhance customer satisfaction and repeat business.
    • Inventory Management: Ensuring adequate stock levels and anticipating future needs.
    • Sanitation Standards: Maintained high sanitation standards adhering to health and safety regulations.
    • Sales Oversight: Maintaining high service standards and competitive pricing.
    • Quality Assurance: Ensure compliance with quality standards.
    • Waste Minimization: Implemented measures to reduce waste and prevent theft, enhancing overall operational efficiency.
    • Training Programs: Improved safety and sanitation knowledge among staff through targeted training initiatives.
       
  • Education

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    Marketing Management 

    Pigier – France

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    College De La Sagesse

    Jdeideh

  • Contact me